Established in 1949, the Phoenix has led Israeli insurance underwriting, distribution, and innovation for 75 years. With a leading brand and strong client loyalty, the Phoenix is committed to providing broad solutions, excellent service, and continued innovation to its private and business clients and to its distribution partners.

The property and casualty insurance (P&C) business includes a leading motor vehicle franchise (compulsory and property), home insurance, business insurance, and other private and commercial solutions. Phoenix Smart is a leading direct P&C platform that drives innovation in data and analytics. The life insurance and savings business provide life insurance, related coverage (e.g., work disability insurance), and Investment policies.

The health insurance business includes private health coverage, as a supplement to the Israeli public HMO platform, and international travel insurance.

Phoenix built competitive advantage over the market are technological and data capabilities (AI/ML led processes, digitization and automation of platforms and services), size & economies of scale, hybrid wide-spread distribution network (unique combination of agents-led and direct lines), strong balance sheet, solvency and capital management capabilities